It’s Official: The “I Am The Chamber” Campaign is Unveiled at Luncheon

Today, we unveiled to the public our new Greater Columbus Chamber of Commercebenefits-driven” website and membership drive campaign: I Am The Chamber!

To celebrate the culmination of the first stage of this monumental undertaking, we invited the many supportive Chamber members who volunteered their time, likeness, words, and wisdom to come down to the Depot for us to personally give them our utmost thanks for their participation to our cause.

Bill Becker of Basset & Becker Advertising takes the podium to unveil the "I Am The Chamber" membership campaign.

We were blessed with beautiful weather, perfect for grilling out. After burgers and dogs, we moved inside and Bill Becker from Basset & Becker Advertising walked everyone through the process that he and his team employed in creating the iamthechamber.com campaign, which included a quick tour of the website (with an emphasis on the member videos), multiple billboards, print ads, take-aways, large hanging banners, radio spots, and a television commercial. It was informative, yes, but a lot of fun, as well.

It was stressed often during the course of the presentation today, so it will be reiterated here: this is just this beginning. It felt like a celebration, and there is reason to celebrate. We now have the tools necessary to accomplish our goals: to enhance our membership and guide our business community to a more prosperous future. But it’s not yet time for champagne and confetti. It is time to hit the streets. Let’s all be walking billboards. Let’s be living testimonials. Let’s keep the Chamber on the top of people’s minds. And more than anything, let’s keep people visiting iamthechamber.com. It’s all there.

So, let’s enjoy today. We’ve all earned a little pat on the back. But again, this is just the beginning.

~ The Chamber

P.S. How can you help? Here are three simple ways:
1. ‘Like’ the IAmTheChamber Facebook page.
2. Subscribe to this Blog.
3. And share this simple message: “I Am The Chamber.”


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posted 7 October 2010 : Contact the Columbus, Georgia Chamber of Commerce for assistance.
º Join Us Today » Request a free Business Analysis Assessment.
º Or Call Us @ 706.327.1566

Why the Chamber Built a ‘Benefits-Driven’ Website

IAmtheChamber.comGreater Columbus Chamber of Commerce Website

New 'Benefits-Driven' website clarifies and educates Chamber members about unique benefits for growing businesses.

THE CHALLENGE: BENEFITS NOT COMMUNICATED

We here at the Chamber recently conducted a survey among standing members regarding perceived benefits afforded by their membership. We were surprised when the consensus came back that, while our members knew they were benefitting from their membership, they were not exactly clear as to how they were benefitting from their membership.

So, we took a closer look at how we were communicating the many things we do on behalf of our local business community.

Our business initiatives, training programs, and networking opportunities have a proven, positive track record, so on that account, no need to fiddle with something that doesn’t need fixing.

Our face-to-face meetings with potential new members are informative and run smoothly and efficiently, thanks to our knowledgeable, considerate, and enthusiastic staff, so again, no problem there.

The more we talked with members, the more we got the sense that we’d somewhat become the proverbial cobbler.
We had spent so much time “cobbling shoes” for our clients that we hadn’t laced up a new pair for ourselves in quite some time. We were so busy doing “what” we do, we had neglected to tell the community exactly what “that” was.  And when you offer as many benefits in as many different areas as we do, you need to be as clear and succinct as possible to let people know all the wonderful things you are capable of doing on their company’s behalf. Well, the cobbler took a bit of personal time and is sporting some brand new kicks.

THE SOLUTION: CLARITY TO MEMBERS

This new website is comprehensive. If the Chamber does it, you’ll know about it. Every benefit we offer is displayed in detail and highlighted by a featured Chamber member. After all, who better to tell the story of how the Chamber works than the people for whom the Chamber works.

And with that said, now would be an apt time to thank the many members who volunteered their time, likeness, words, and wisdom to this new campaign and membership drive. You truly are the Chamber and we appreciate you all very much.

This blog will be THE place to visit for all the latest Chamber member news, site updates, and upcoming events to mark down on your calendar. So, sign up here for instant updates or check back in from time to time to keep up with what’s going on at your Chamber of Commerce. And please, do so often, because there have never been so many great opportunities to not only maintain the economic growth and prosperity we as a community have fostered over the past generations, but to also expand our economy like never before.

This campaign has been a monumental undertaking for us. And we thank each of you for your help in achieving this first goal of putting our story down to paper.

But now the real work begins.

And this is the fun part.

We look forward to working with each and every one of you.

~The Chamber



posted 6 October 2010 : Contact the Columbus, Georgia Chamber of Commerce for assistance.
º Join Us Today » Request a free Business Analysis Assessment.
º Or Call Us @ 706.327.1566

Chamber Updates in your InBox? Yes, it’s that easy.

This blog will be THE place to visit for all the latest Chamber member news, site updates, and upcoming events to mark down on your calendar. So, sign up here for instant updates or check back in from time to time to keep up with what’s going on at your Chamber of Commerce.

subscribe to blog via email

Thank you for subscribing.
~ The Chamber



posted 1 October 2010 : Contact the Columbus, Georgia Chamber of Commerce for assistance.
º Join Us Today » Request a free Business Analysis Assessment.
º Or Call Us @ 706.327.1566
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